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Steal this cold calling framework to book 2-3x more meetings

Outbound Squad

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Mastering Cold Calls for Big Deals

This chapter explores effective strategies for closing high-stakes deals in the service sector, particularly focusing on a $6 million annual contract. It emphasizes the significance of understanding potential clients' needs and spending triggers, along with techniques for making impactful cold calls. Key techniques such as establishing credibility, utilizing social proof, and handling objections are discussed to enhance sales conversations.

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