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Punk CX with Adrian Swinscoe

Building customer loyalty and a human connection in an increasingly competitive landscape - Interview with Conny Kalcher of Zurich Insurance

Sep 16, 2024
Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, shares her vision of transforming insurance into the 'Apple of Insurance.' She discusses building emotional connections and the significance of data and empathy in customer loyalty. The conversation highlights the role of AI and ethical practices in enhancing customer experiences while avoiding aggressive sales tactics. Kalcher also differentiates between transformation as a project and evolution as a continuous journey, emphasizing the need for ongoing change to meet modern customer expectations.
46:59

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Podcast summary created with Snipd AI

Quick takeaways

  • Zurich Insurance aims to become the 'Apple of insurers' by prioritizing emotional connections alongside practical service to enhance customer loyalty.
  • A 1% increase in customer retention leads to a 0.5% revenue rise, emphasizing the financial impact of customer loyalty and data-driven strategies.

Deep dives

Transforming Insurance with Bold Vision

The goal is to transform the customer experience within the insurance industry, often perceived as unresponsive and disconnected. The ambition is to position Zurich Insurance as the 'Apple of insurers,' emphasizing the need for emotional connection alongside practical service. This vision underscores the belief that insurance can convey deeper value and relevance to customers by adapting to their changing needs and preferences in a digital landscape. Zurich’s lengthy history demonstrates resilience, with the intent to evolve and align with modern customer expectations while fostering a strong, supportive relationship.

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