2min chapter

Punk CX with Adrian Swinscoe cover image

Building customer loyalty and a human connection in an increasingly competitive landscape - Interview with Conny Kalcher of Zurich Insurance

Punk CX with Adrian Swinscoe

CHAPTER

Exploring Punk Approaches to Customer Experience

This chapter delves into the critical elements of customer experience, emphasizing deep understanding and urgency. It highlights companies like Virgin Atlantic and Zappos that exemplify a 'punk' approach, showcasing their innovative strategies and the lessons learned from their experiences.

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