JAY ALDERTON: MAKING MONEY IN FITNESS THROUGH SOCIAL MEDIA! 038
Mar 4, 2022
auto_awesome
Jay Alderton, a fitness business coach and former army officer, shares his journey from military life to helping personal trainers thrive online. He discusses the importance of discipline in overcoming challenges and reflects on the transformative impact of social media in the fitness industry. Alderton dives into cryptocurrency regrets, evolving fitness careers, and the significance of authentic branding. He concludes with insights on cultivating a strong work ethic in the next generation while navigating the dynamic landscape of modern investments and personal growth.
Cold water exposure fosters resilience by training individuals to push through discomfort, impacting their daily challenges positively.
Discipline is emphasized as crucial for achieving long-term goals, contrasting with motivation which often relies on fluctuating emotions.
Veterans can navigate post-military life challenges by seeking new purposes in structured environments like fitness and business ventures.
Social media's curated portrayals can breed inadequacy among youths, highlighting the need for filtering content and seeking realistic influences.
Community support in fitness, like CrossFit, significantly enhances motivation and accountability through shared experiences and social connections.
Deep dives
The Benefits of Cold Water Exposure
Cold water exposure is embraced not just for its physical benefits but also for its psychological impact. The speaker highlights that many people hesitate to try cold water due to preconceived notions about comfort and warmth. However, consistently facing this discomfort trains the mind to push through challenges, fostering resilience. This mindset shift translates into daily life, empowering individuals to tackle other tasks they may avoid due to reluctance.
Discipline vs. Motivation
The podcast delves into the contrast between discipline and motivation, emphasizing the importance of the former. Motivation may be fleeting, often relying on feelings that can fluctuate, while discipline represents the commitment to act regardless of one’s current emotional state. This perspective has resonated with many listeners, as it encourages persistence even in the absence of desire or energy. By creating habits tied to discipline, individuals can achieve long-term goals and improve their lives.
Transition from Military to Civilian Life
Adjusting to civilian life after military service can be a significant challenge for veterans, often resulting in loss of direction. The speaker recalls how the military provided a structured lifestyle, but once out, individuals can struggle with self-discipline and motivation. By seeking external structures, such as competitive fitness or business ventures, many find a new purpose and identity. The speaker illustrates how fitness became a stabilizing force, guiding the transition and instilling discipline.
The Impact of Social Media on Perception
The influence of social media on individual perception and expectations is profound, especially among younger generations. Young people often find themselves comparing their lives to curated and idealized online portrayals, leading to feelings of inadequacy. The speaker highlights the necessity of surrounding oneself with realistic influences and filtering the content they consume. By adopting a more constructive approach to social media, individuals can shift their focus towards healthy habits and personal growth.
Value in Authentic Experiences
Both speakers share their journeys of finding value in authentic experiences over material possessions. The speaker reflects on how his past experiences, including military service and fitness competitions, shaped his understanding of success and fulfillment. A focus on genuine enjoyment and connection enhances life satisfaction, as opposed to chasing superficial accolades or societal standards. This emphasizes the significance of creating memories and relationships instead of merely acquiring possessions.
Business and Entrepreneurial Mindset
The discussion surrounding entrepreneurial mindsets highlights the journey of transforming passions into successful businesses. The speaker emphasizes the transition from being a personal trainer to a business coach, reflecting on how experiences led to insights applicable to wider business ventures. Unlike many conventional paths, the entrepreneurial route often necessitates a willingness to embrace failure and learn from mistakes. This resilience becomes crucial in navigating the complexities of building and scaling a brand.
Lessons from Past Failures
The notion that failures pave the way for future successes resonates throughout the conversation, especially in the business environment. The speakers recount their own missteps, which serve as valuable learning opportunities rather than mere mistakes. By analyzing what went wrong, individuals can adapt their strategies and avoid similar pitfalls in the future. Embracing this mindset fosters personal and professional growth, underscoring the adage that failure is a critical part of the road to success.
Motivation through Community
Community plays a pivotal role in maintaining motivation, particularly within fitness environments like CrossFit. The speakers discuss how belonging to a supportive group of like-minded individuals can spur personal growth and accountability. This social aspect not only makes exercise enjoyable but also cultivates a sense of belonging and purpose. The shared experiences and encouragement among participants contribute to fostering strong relationships and driving collective success.
The Evolving Landscape of Fitness
The fitness industry is constantly evolving, particularly in response to societal changes and challenges. The speakers note how the COVID-19 pandemic reshaped fitness habits, prompting individuals to seek new ways to stay engaged and healthy. This adaptation reflects the ongoing need for innovation and emotional connection within fitness communities. As trends shift, maintaining a core focus on well-being and community support will be essential for long-term success.
The Future of Work and Lifestyle
The speakers contemplate the future of work and lifestyle amid rapid technological advancements and changing societal norms. The discussion highlights how personal fulfillment and professional success increasingly intertwine, emphasizing the importance of dedicating time to what truly matters. As individuals navigate their paths, they must remain open to change and self-improvement. This perspective encourages a balanced approach to both personal and professional aspirations, ultimately enhancing overall quality of life.
To use BlockFi like I do and earn interest on your crypto, plus get up to $250 free Bitcoin visit here - http://www.blockfi.com/jon
Thanks to everyone for subscribing, liking and sharing!
Ask your next question via my Instagram! My Instagram - http://www.instagram.com/jonjosephbourgerie My Twitter - http://www.Twitter.com/jonbourgerie My Website - http://www.jonjosephbourgerie.com
