The British Entrepreneur JAY ALDERTON: MAKING MONEY IN FITNESS THROUGH SOCIAL MEDIA! 038
Mar 4, 2022
Jay Alderton, a fitness business coach and former army officer, shares his journey from military life to helping personal trainers thrive online. He discusses the importance of discipline in overcoming challenges and reflects on the transformative impact of social media in the fitness industry. Alderton dives into cryptocurrency regrets, evolving fitness careers, and the significance of authentic branding. He concludes with insights on cultivating a strong work ethic in the next generation while navigating the dynamic landscape of modern investments and personal growth.
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Mindset Muscle
- Train your mindset to do things even when you don't feel like it.
- This "tough shit" mentality builds discipline and helps achieve more.
Discipline vs. Motivation
- Discipline is about doing things regardless of how you feel, not just when motivated.
- True discipline leads to consistent action and better results.
From Army to Fitness Coach
- Jay Alderton transitioned from the army to fitness coaching.
- He found his passion for helping others and turned it into a business.