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JAY ALDERTON: MAKING MONEY IN FITNESS THROUGH SOCIAL MEDIA! 038

The British Entrepreneur

CHAPTER

Embracing Change in Fitness and Business

This chapter explores the significance of patience and consistent practices in achieving fitness goals, encouraging listeners to focus on sustainable habits rather than quick results. It discusses the impact of recent global events, particularly COVID-19, on the fitness industry and the shift towards online coaching and personal branding. The conversation emphasizes the importance of adaptability in content creation and business strategies, urging fitness professionals to prioritize authenticity over sales in their social media engagement.

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