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JAY ALDERTON: MAKING MONEY IN FITNESS THROUGH SOCIAL MEDIA! 038

The British Entrepreneur

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Navigating Social Media and Public Perception

This chapter explores the intricacies of idolization, the impact of social media on personal connections, and the responsibilities of public figures. The conversation shifts between personal anecdotes, business strategies, and the transient nature of online outrage, emphasizing the importance of honesty and community, particularly in the fitness industry. Through reflections on experiences with platforms like TikTok and the dynamics of CrossFit, they illustrate how social media shapes public perception and influences fitness trends.

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