Jay Alderton, a fitness business coach and former army officer, shares his journey from military life to helping personal trainers thrive online. He discusses the importance of discipline in overcoming challenges and reflects on the transformative impact of social media in the fitness industry. Alderton dives into cryptocurrency regrets, evolving fitness careers, and the significance of authentic branding. He concludes with insights on cultivating a strong work ethic in the next generation while navigating the dynamic landscape of modern investments and personal growth.