Outbound Squad Founder & CEO of Orum, Jason Dorfman
13 snips
May 13, 2025 Jason Dorfman, Founder and CEO of Orum, shares insights from his journey as a sales leader. He discusses a solid cold calling framework and proven tactics to enhance those crucial first 30 seconds. With a focus on building trust and credibility, he offers strategies for effective communication while highlighting the need for product knowledge. Jason also tackles productivity challenges faced by remote sales teams, advocating for calendar blocking. He emphasizes the importance of resilience in sales leadership and highlights robust hiring practices to strengthen teams.
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Top Reps Excel in Outbound Calls
- Top sales reps convert 3.6 times more meetings from outbound calls than average reps.
- Increasing live connect to meeting conversion from 4.6% to 16-20% dramatically boosts pipeline volume.
Origin of Orum's AI Dialer
- Jason Dorfman transitioned from SDR to sales leader and buyer of sales tech, growing frustrated with ineffective tools.
- He co-founded Orum to build AI-powered dialing software to automate and improve cold calling processes.
Be Patient; Master Your Craft
- Sales reps often overestimate short-term progress but underestimate long-term growth.
- Focus on working hard and mastering skills; promotions come when timing and openings align.