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Founder & CEO of Orum, Jason Dorfman

Outbound Squad

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Mastering Sales Conversations

This chapter emphasizes the significance of building trust and likability during sales calls, proposing a framework for effective communication. It outlines strategies for opening conversations authentically, balancing talk time between salespeople and prospects, and encourages a collaborative dialog rather than a confrontational one. Additionally, the chapter addresses the necessity of product knowledge in training sales representatives, advocating for elite hiring practices to enhance the quality of sales teams.

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