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Jason Dorfman
Founder and CEO of Orum, a company focused on empowering sales reps with AI and software solutions. Previously a sales leader who built worldwide inside sales and SDR teams.
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13 snips
May 13, 2025
• 37min
Founder & CEO of Orum, Jason Dorfman
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Jason Dorfman, Founder and CEO of Orum, shares insights from his journey as a sales leader. He discusses a solid cold calling framework and proven tactics to enhance those crucial first 30 seconds. With a focus on building trust and credibility, he offers strategies for effective communication while highlighting the need for product knowledge. Jason also tackles productivity challenges faced by remote sales teams, advocating for calendar blocking. He emphasizes the importance of resilience in sales leadership and highlights robust hiring practices to strengthen teams.
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