Tropical MBA: Entrepreneurship & Founder Lifestyle

#836 Don’t Write Another Landing Page Without This Framework [2026 Email Funnels Playbook] #836

28 snips
Dec 11, 2025
Join John Ainsworth, founder of Data Driven Marketing and email marketing expert, as he reveals powerful strategies for boosting online revenue. He emphasizes the often-overlooked importance of email marketing, sharing a 15-step framework for high-converting landing pages. John discusses effective lead magnets, upsells, and how to leverage AI for funnel optimization. Discover the secret to turning newsletters into profit-generating promotions and learn about the impact of tripwires on conversions. A treasure trove of actionable insights awaits!
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INSIGHT

You Don't Have To Spam To Sell By Email

  • The false choice many founders make is 'spam vs silence'; the real option is sending valuable, sales-driving emails.
  • Nurture-promos combine helpful content with clear purchase paths and reduce unsubscribes while increasing revenue.
ADVICE

Monthly Two-Week Promotion Framework

  • Send a structured email promotion every month with a warm-up week followed by a promotion week of six emails.
  • Use pain→agitate→solution in week one and gain→logic→fear→urgency in week two to maximize conversions.
ADVICE

15 Elements Of High-Converting Sales Pages

  • Include 15 elements on sales pages: eyebrow, headline, subhead, VSL, CTA, PAS, benefits, features, authority, social proof, future-casting, FAQ, guarantee and repeat CTAs.
  • Add countdown timers and first-person CTA copy to improve conversions.
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