John Ainsworth shares tips on boosting course sales with order bumps and upsells, email promotions, AI copywriting, customer objections, and mindset shifts. Learn how to increase profits with online courses in 2024!

In today’s episode, Dan talks with agency owner John Ainsworth about how implementing seemingly small, simple changes allowed him to take most of last year off, while his business still grew 30%. They discuss the modern business philosophies of Traction and Scaling Up and how sometimes those books leave you feeling overwhelmed. Dan’s perspective is that sometimes the biggest ROI comes from the changes that are deceptively simple, maybe even boringly simple. “People think of traction as a mechanical system that all works together and fits together. So, when you get to the end of the book, you think three things. Number one, I have to do it. Number two, I am definitely a visionary, not an integrator. And number three, I'm guilty relative to the percentage of all this that I've implemented. And so my philosophy is really just take one thing and do it, and your business will be better in the morning.”

CEO of Bonifii, John Ainsworth, discusses identity solutions with Metal, the battle over interchange/reward points, community centers in branches, and the comeback of screen scraping. Also, a class action lawsuit against Navy Federal CU and discussions on web scraping.