John Ainsworth

John Ainsworth shares tips on boosting course sales with order bumps and upsells, email promotions, AI copywriting, customer objections, and mindset shifts. Learn how to increase profits with online courses in 2024!

In today’s episode, Dan talks with agency owner John Ainsworth about how implementing seemingly small, simple changes allowed him to take most of last year off, while his business still grew 30%. They discuss the modern business philosophies of Traction and Scaling Up and how sometimes those books leave you feeling overwhelmed. Dan’s perspective is that sometimes the biggest ROI comes from the changes that are deceptively simple, maybe even boringly simple. “People think of traction as a mechanical system that all works together and fits together. So, when you get to the end of the book, you think three things. Number one, I have to do it. Number two, I am definitely a visionary, not an integrator. And number three, I'm guilty relative to the percentage of all this that I've implemented. And so my philosophy is really just take one thing and do it, and your business will be better in the morning.”

John Ainsworth, founder of Data Driven Marketing and host of The Art of Selling Online Courses, shares his expertise on course funnels. He reveals the three funnel types that consistently drive sales and discusses why webinars, though effective, have limits. Learn the importance of email marketing, upsells, and how high-ticket coaching can vastly increase revenue. Ainsworth also offers tips on optimizing checkout pages and leveraging urgency in promotions. This conversation is a treasure trove for course creators looking to enhance their sales strategies.