LaunchPod | Product Management Podcast How to build for customers— not stakeholders | Jonathan Sussman, CPO (Jebbit) | LaunchPod
Mar 4, 2025
Join Jonathan Sussman, CPO at Jebbit, as he delves into the complexities of product management, sharing insights from his experience in the ad tech industry. He discusses the importance of focusing on customer needs over internal problems, revealing how that misstep almost led to a failed launch. Jonathan also highlights how leveraging professional services can drive product innovation and long-term growth, advocating for a balance between tech debt and customer satisfaction in product development.
AI Snips
Chapters
Transcript
Episode notes
T-Shaped Skills in Product
- Product management requires mastery of a broad range of skills across customer success, engineering, and marketing.
- PMs must be T-shaped: deep expertise in some areas and wide understanding across all relevant functions.
ROI Dashboard Failure
- Early at Jebbit, they built a product feature to show ROI by manual goal entry that customers rarely used.
- This failed because it tried to productize customer success ops instead of solving direct customer value.
Engage Engineering Early
- Involve engineering early to avoid technical feasibility issues later in product development.
- Align product, UX, and engineering throughout the process for better outcomes.