Today, we’re talking with Jonathan Sussman, CPO for over 5 years at Jebbit, an enterprise experience platform for first-party data capture, which was recently acquired by BlueConic.
In this episode, Jonathan talks about:
- Why Product Management is one of the hardest functions to master
- How to use professional services - usually a cost center - as a source of product innovation that drives longterm growth
- And, the time when they built to solve internal problems, not customer value, nearly caused an early key launch to fail
Links
LinkedIn: https://www.linkedin.com/in/jonathan-sussman-0a84462/
Jebbit: https://www.jebbit.com/
BlueConic https://www.blueconic.com/
Resources
Building iconic customer experiences with Susan Stavitski, Principal PM: https://youtu.be/TyA7d30ckNE?feature=shared
The end of MVPs and prioritizing accountability with Jason Penkethman, CPO: https://youtu.be/-vanNudmXMM?feature=shared
Chapters
00:00 Startups and ROI Challenges
00:24 Introduction
01:00 Building Product From Yahoo to Jebit
02:08 The Evolution of Programmatic Advertising
10:02 Transition to AT&T and Product Management Insights
13:55 Joining Jebit: Early Challenges and Learnings
21:46 Innovative Product Approaches and Managed Services
28:31 Balancing Tech Debt and Customer Needs
31:39 Outro
Follow LaunchPod on YouTube
We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!
What does LogRocket do?
LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.
Special Guest: Jonathan Sussman.
