Importance of Comstrategy in an Evolving Landscape

The need for Comstrategy is increasing, but executing it is becoming more challenging. With advancements in data, algorithms, and automation, it is now possible to identify growth opportunities and distribute customized messages with precision. However, there is a risk that this automation and data-driven approach may squeeze out the role of strategy in between audience identification and message distribution. The role of Comstrategists is crucial in finding distinctiveness and differentiation that can beat the average plans generated by algorithms and machine learning, ensuring that the strategies go beyond the generic and deliver exceptional results.