On Strategy Showcase Ep#3 Connections Role in Effectiveness
Jan 22, 2024
In this podcast, Jon Gittings, Eliza Kaplan, and David Broad discuss the impact of automation in advertising, the difference between comstratists and media strategists, measuring effectiveness in marketing, attention metrics in digital advertising, improving the advertising experience, and the role of communication strategy in media and creative agencies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 4min
The Risk of Automation and the Trade-Off in Advertising
04:00 • 3min
Exploring the Difference Between Comstratists and Media Strategists
06:44 • 2min
Strategists in Marketing: Perspectives and Experiences
08:45 • 17min
Measuring Effectiveness in Marketing and Evaluating Impact
26:12 • 2min
Exploring Attention Metrics and Their Impact on Effectiveness
28:23 • 2min
Improving the Advertising Experience: Amplified Intelligence and Congruent Context
29:59 • 6min
The Role of Communication Strategy in Media and Creative Agencies
35:39 • 11min