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2min chapter
Ep#3 Connections Role in Effectiveness
On Strategy Showcase
Measuring Effectiveness in Marketing and Evaluating Impact
This chapter explores the different metrics used to measure effectiveness in marketing and how success is determined. The speakers highlight the significance of higher-level measures like brand data, salience, distinctiveness, and growth metrics in evaluating their impact.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode