Jon Gittings
International Head of Strategy at Wavemaker, LA
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Jan 22, 2024 • 46min
Ep#3 Connections Role in Effectiveness
In this podcast, Jon Gittings, Eliza Kaplan, and David Broad discuss the impact of automation in advertising, the difference between comstratists and media strategists, measuring effectiveness in marketing, attention metrics in digital advertising, improving the advertising experience, and the role of communication strategy in media and creative agencies.
