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3min chapter
Ep#3 Connections Role in Effectiveness
On Strategy Showcase
The Risk of Automation and the Trade-Off in Advertising
The chapter explores concerns about automation and AI replacing the human role in generating ideas and decision-making. It discusses the impact of AI-powered products on advertising and the trade-off between effectiveness and transparency/control. Specific tools like Meta's Advantage Plus and Google's Performance Max are discussed, along with potential drawbacks of using AI in terms of lead quality and channel performance insight.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode