Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Introduction
00:00 • 2min
The Marketing Book: A Quote From Emmanuel
02:23 • 2min
What Is the Point of the Song?
04:21 • 2min
The Bond Assemblage
06:43 • 4min
The Origins of Assemblage and Cognac
10:41 • 2min
How to Build a Relevant Brand
12:43 • 2min
The Silver Lining in Trust in Brands
14:45 • 4min
Anti-Heroes, Villains and Saviors
18:53 • 2min
All Inclusive TV: How Booming Brands Are Reimagining TV Advertising
20:45 • 3min
The Importance of Reassurance
23:24 • 3min
The Importance of Perception in Marketing
26:14 • 4min
The Aesthetic Usability Effect
30:16 • 2min
The Importance of Product Usability
32:37 • 2min
The Secret of Showmanship
34:16 • 2min
The Remix Economy and the Implications for Brands
36:30 • 2min
The Importance of Assemblage in Marketing
38:02 • 2min
The Future of Retail
39:45 • 5min
The Importance of Product Market Fit
44:59 • 3min
The Importance of Sustainability in Branding
48:24 • 4min
The Future of Supply Chain
52:05 • 4min
The Right to Repair Movement
56:35 • 3min
The Art of Purposeful Brands
59:44 • 4min
How to Sell Your Brand by Telling People Not to Buy It
01:03:45 • 3min
The Counterintuitive Move to Tell People Do Not Pay
01:06:26 • 2min
The Power of Senior Executives
01:07:57 • 2min
How to Get Your New Employees Moving in the Right Direction
01:10:08 • 3min
The Power of Regrets
01:13:10 • 2min
Martin Lindstrom: A Pioneer in US Science
01:14:40 • 2min
The Power of Ethnography
01:16:12 • 3min
The Art and Science of Brand Transformation
01:19:34 • 3min