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428 Assemblage by Emmanuel Probst

The Marketing Book Podcast

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The Importance of Product Market Fit

Silicon Valley's Holy Grail is product market fit. But today's winners realize that there are so many products and limited markets think about what they're bringing to the world differently, he says. For them, it's about solution need fit, where knowing your customers and their current needs results in solutions that serve rather than products to push. This is why chat GPT ramped up from 0 to 1 million users in a matter of 30 days; Netflix took three and a half years to get to 1 million Users.

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