The Surfer's Journal presents Soundings with Jamie Brisick

Yvon Chouinard

8 snips
Jan 29, 2023
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ADVICE

Protect Purpose Over Public Markets

  • Avoid selling or going public if you want to keep mission control of a company.
  • Instead structure ownership so purpose and long-term values steer decisions, not quarterly profits.
INSIGHT

Design Clothing Like Technical Gear

  • Apply industrial design to clothing by starting every decision with function and durability.
  • Include social and environmental responsibility as part of product-quality criteria.
INSIGHT

Make Capitalism Value Quality

  • Shifting capitalism from quantity to quality would reduce waste and slow consumption growth.
  • Historical examples (Deming in Japan) show national manufacturing culture can change with quality focus.
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