Seven Figure Agency Podcast with Josh Nelson How Two Young Founders Cracked the Code on Scaling a Niche Agency
Dec 4, 2025
Seth VanDaele and Nicholas Cormier co-founders of Home Builder Marketers, share their journey from struggling generalists to niche specialists in home building. They discuss their pivotal decision to focus on a specific market, emphasizing the lucrative potential of high-value transactions. The duo reveals how strategic joint ventures led to an influx of clients, as well as their innovative approach to sales and client onboarding. They also highlight the importance of culture and personal discipline in leading a successful team while scaling their agency.
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Early Cold-Calling Grind
- Seth and Nicholas spent years cold-calling 200 prospects a day to land their first customers.
- They described that grind as 'crushing it but losing at the same time' until they found the Seven Figure Agency framework.
Niching Simplifies Mastery
- Niching down into home builders simplified their learning curve and repeatability.
- They found mastering one industry beats trying to learn marketing for dozens of different businesses.
Industry Entry Through Construction Experience
- Seth leveraged his construction industry experience and a board seat to enter the home builder niche.
- They targeted builders because build projects have high ticket values and strong unit economics for agency fees.
