Early hustle: cold calls and the hamster wheel

Before Home Builder Marketers existed, Seth VanDaele and Nicholas Cormier were grinding harder than ever, but going nowhere fast. They spent years as generalists, cold-calling 200 people a day, closing random one-off projects, and watching revenue spike and crash with no predictability. “We were crushing it… but losing at the same time,” Nicholas admitted. It [...]

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