3 Ways to "Spy" on Your Ideal Client

Nikolai’s entire freelance business completely turned around when he decided to focus exclusively on Webflow, showcasing the power of finding your niche as a creative.

And while Nikolai has seen a nice bump in new leads and more projects from sites like Upwork and networks like Dribbble, he’s not 100% sure how to find more of his ideal audience.

From that question, Clay leads us into 3 ways he has successfully “spied” on his target audience to learn what their pain points are and eventually create the perfect product to sell them.

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