The Disruptive Voice

35. Why Do People Hire Religion?

Jul 16, 2019
Casper ter Kuile and Bob Moesta discuss the shift in religious affiliation through Jobs to Be Done theory. They explore why younger generations are moving away from organized religion and hiring alternative communities like Crossfit. They also touch on the importance of vulnerability and shared experiences in modern support networks like the Dinner Party, and how unconventional spiritual practices are replacing traditional religious structures.
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