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The Disruptive Voice
35. Why Do People Hire Religion?
Jul 16, 2019
Casper ter Kuile and Bob Moesta discuss the shift in religious affiliation through Jobs to Be Done theory. They explore why younger generations are moving away from organized religion and hiring alternative communities like Crossfit. They also touch on the importance of vulnerability and shared experiences in modern support networks like the Dinner Party, and how unconventional spiritual practices are replacing traditional religious structures.
34:23
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Quick takeaways
- People's willingness to invest time in religious practices reflects their spiritual needs.
- Unbundling of traditional religious offerings has given rise to secular communities providing belonging and purpose.
Deep dives
Applying Jobs Theory to Religion
When applying jobs theory to religion, it becomes evident that the currency involved is time. People's willingness to invest time in a religious practice, find new ways to practice, or switch to a different religious experience showcases how time plays a crucial role in fulfilling their spiritual needs. The decision to fire or hire a religion is not solely based on financial aspects but also on social and emotional considerations. Understanding why individuals leave or adopt new religious practices unveils a complex interplay of social, emotional, and functional dimensions.
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Discover
highlights
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