Introduction

And now for something completely different: What can we learn by looking at changes in religious affiliation through the lens of Jobs to Be Done? Why are rising generations “firing” organized religion in greater and greater numbers, and what are they “hiring” instead? And what do organizations such as Crossfit have to do with all this? Enjoy this conversation with our own Bob Moesta, co-founder of Jobs theory with Clay, and Casper ter Kuile, a Ministry Innovation Fellow with Harvard Divinity School and co-creator of the wildly popular podcast “Harry Potter and the Sacred Text.”