Masters of Scale Focus on the scale that your customers can’t see, w/Land O'Lakes CEO Beth Ford
Nov 9, 2021
Beth Ford, CEO of Land O'Lakes, leads a Fortune 500 company focused on sustainable agriculture. She reveals how businesses often overlook hidden scales that provide structural integrity, much like the iceberg that sank the Titanic. Ford emphasizes the importance of cooperative models and the interconnectedness of agricultural practices in addressing global food challenges. Additionally, she discusses innovative employee benefits designed to enhance well-being, showcasing a holistic approach to business growth and sustainability.
AI Snips
Chapters
Transcript
Episode notes
Titanic vs. Iceberg
- The Titanic, despite its immense size, sank after hitting an iceberg.
- The iceberg's hidden mass was much larger than the visible tip, highlighting the importance of unseen scales.
Visible vs. Hidden Scale
- Companies often focus on visible scale like large campuses and global offices.
- Focus on less visible, strategic scaling for structural integrity, like an iceberg's hidden mass providing stability.
Formative Lesson
- Beth Ford's mother took her to a needy family's home, where children wore limited clothing.
- This experience taught Beth about her own resources and the responsibility to help those in need.