
Focus on the scale that your customers can’t see, w/Land O'Lakes CEO Beth Ford
Masters of Scale
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Beyond the Iceberg: Lessons in Business Growth
This chapter compares the Titanic's iceberg encounter to the complexities of business scaling, emphasizing the importance of hidden strengths for sustained success. Through a conversation with the CEO of Land O'Lakes, it explores the cooperative model and its evolution from a marketing alliance to a Fortune 500 company addressing global food challenges. Personal anecdotes reflect on service, resource awareness, and the journey through supply chain management, highlighting the interconnectedness of modern agricultural practices.
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