Beth Ford

In this insightful discussion, PayPal's Alex Chriss delves into enabling small-business resilience through digital payments. Land O'Lakes' Beth Ford shares her mission to uplift rural America and strengthen community ties. Bob Jordan from Southwest Airlines emphasizes an employee-first culture, while Ynon Kreiz of Mattel highlights the emotional impact of brand evolution. GSK's Emma Walmsley discusses innovation in healthcare R&D, and Nordstrom's Pete Nordstrom stresses staying relevant with a customer-centric approach. The leaders also tackle the integration of AI and the challenges posed by global competition.

In this engaging conversation, Beth Ford, the CEO of Land O'Lakes and a leader in sustainable agriculture, reveals how businesses can scale beneath the surface. She emphasizes the importance of unseen operational stability and resourcefulness in driving growth. The discussion highlights innovative agricultural practices and the role of technology in improving efficiency. Ford also explores the significance of community and collaboration within cooperatives, showcasing how strategic partnerships enhance profitability for farmers while addressing vital sustainability challenges.

Beth Ford, CEO of Land O'Lakes, leads a Fortune 500 company focused on sustainable agriculture. She reveals how businesses often overlook hidden scales that provide structural integrity, much like the iceberg that sank the Titanic. Ford emphasizes the importance of cooperative models and the interconnectedness of agricultural practices in addressing global food challenges. Additionally, she discusses innovative employee benefits designed to enhance well-being, showcasing a holistic approach to business growth and sustainability.