Masters of Scale Focus on the scale that your customers can’t see, w/Land O'Lakes CEO Beth Ford
Jul 25, 2023
In this engaging conversation, Beth Ford, the CEO of Land O'Lakes and a leader in sustainable agriculture, reveals how businesses can scale beneath the surface. She emphasizes the importance of unseen operational stability and resourcefulness in driving growth. The discussion highlights innovative agricultural practices and the role of technology in improving efficiency. Ford also explores the significance of community and collaboration within cooperatives, showcasing how strategic partnerships enhance profitability for farmers while addressing vital sustainability challenges.
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Titanic's Visibility Paradox
- The Titanic sank because the calm waters created a haze that obscured the iceberg.
- The few seconds lost proved fatal, highlighting the danger of unseen obstacles.
Visible vs. Strategic Scaling
- Businesses often focus on visible scale (e.g., large campuses, many employees).
- However, less visible, strategic scaling (like an iceberg's hidden mass) provides crucial stability.
Formative Thanksgiving
- Beth Ford's mother brought Thanksgiving meals to a needy family, even though their own resources were limited.
- This experience taught young Beth about recognizing unseen needs and using her resources responsibly.