London Writers' Salon #155: Gretchen Rubin — Secrets of a Creative Life: Better Time Management, Happiness Hacks, Sustainable Habits & How To Know Yourself Better; also Writing Nonfiction, Research & Redefining Success
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Jul 27, 2025 
Gretchen Rubin, bestselling author of The Happiness Project and The Four Tendencies, shares her insights on creativity and self-awareness. She discusses how to build confidence despite rejection and the personal nature of time management. Rubin emphasizes the importance of rereading favorite texts for deeper understanding and how personality influences writing habits. She also explores unconventional storytelling and the balance between structure and market awareness, offering valuable tips for aspiring writers and creatives.
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Identify Specific Self-Doubt
- Identify the specific problem behind your self-doubt to find effective solutions.
- Define whether doubts are about skills, content, or external consequences to clarify next steps.
Power of Rereading Books
- Gretchen Rubin rereads books multiple times, finding new insights with each reading.
- She recently reread 'War and Peace' three times and recommends the short novel 'The English Understand Wool'.
The Four Tendencies Framework
- The Four Tendencies framework explains how people meet expectations: outer vs inner and meet vs resist.
- It offers four personality types that influence habit formation and motivation.
