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London Writers' Salon

Latest episodes

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Jun 1, 2025 • 1h 8min

#147: Jane Friedman — The Publishing Industry is Changing. Here’s What Writers Should Know About Pitching, Platforms & Protecting Their Work

In this enlightening discussion, Jane Friedman, a publishing industry expert with over 25 years of experience and author of The Business of Being a Writer, shares invaluable insights for aspiring writers. She delves into crafting compelling pitches that capture attention and the blend of art and business in writing. Friedman also addresses the evolving landscape of publishing, including the rise of AI, self-publishing versus traditional options, and the importance of protecting one's work. Her tips on building authentic connections with readers and personal branding are indispensable for modern writers.
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14 snips
May 25, 2025 • 59min

#146: Alda Sigmundsdóttir — How Blogging Changed My Life, Indie Publishing 101, Memoir, Writing About Culture With Integrity

Alda Sigmundsdóttir, a journalist and independent publisher from Iceland, shares her remarkable journey of self-publishing and blogging. She discusses how blogging transformed her life, especially during Iceland's financial crisis, fostering deep community connections. Alda explores the nuances of indie vs. traditional publishing, emphasizing the freedom of self-publishing while navigating its challenges. She also reflects on the emotional journey of writing memoirs versus travel books and highlights the significance of storytelling in building readership.
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48 snips
May 18, 2025 • 43min

#145: Maggie O’Farrell — Confessions of a Novelist: Writing from Instinct, Why Revision is Essential, Facing Doubt & Finding the Story’s Heartbeat (From the Vault)

Maggie O’Farrell, the acclaimed author of *Hamnet* and *The Marriage Portrait*, dives into her creative process, sharing the struggles and joys of writing. She discusses the vital urge to create and the importance of allowing characters to guide the narrative. O’Farrell emphasizes that true writing happens in revision and the necessity of accepting honest feedback. Her journey from self-doubt to confidence is inspiring, highlighting the blend of historical fact and imagination in her work, as well as the emotional intricacies of developing strong narratives.
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24 snips
May 10, 2025 • 1h 1min

#144: Eleanor Anstruther – The Book Industry Rejected Me. So I Built My Own Audience on Substack; Serialising Online, Writing Literary Fiction; Being an Independent Artist, Creating Your Artist DNA

Eleanor Anstruther, an acclaimed novelist and creator of The Literary Obsessive on Substack, dives into her journey of shifting from traditional publishing to indie success. She shares her experiences with rejection, the excitement of serializing fiction, and the art of building a devoted audience. Eleanor discusses her unique strategies for engaging readers on Substack, the importance of maintaining creative control, and offers practical tips for aspiring writers. Her journey emphasizes resilience, community, and the transformative power of embracing one’s artist DNA.
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19 snips
May 4, 2025 • 42min

#143: Julia Cameron – How to Reignite Your Creativity Through Daily Rituals, Believing Mirrors & The Artist’s Way (From the Vault)

Julia Cameron, author of The Artist’s Way, offers profound insights into reigniting creativity. She emphasizes the power of daily rituals like 'Morning Pages' and 'Artist Dates' for creative recovery. The conversation explores the balance between spirituality and creativity, and how being of service enhances the writing process. Julia also candidly discusses how to manage both praise and criticism in the artistic journey, encouraging listeners to embrace their intuition and the joy of creative exploration.
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46 snips
Apr 27, 2025 • 39min

#142: Chris Banks – How To Use AI In Your Writing , Staying Weird & Keeping Control as Creatives

(Interview from 2024) The founder of ProWritingAid, Chris Banks, shares his thoughts on how AI is reshaping writing, editing, and the creative process. Recorded in front of a live audience after Writers' Hour. We discuss:- AI as a creative partner: Can it replace writers?- Using AI responsibly to save time, enhance editing, and elevate your craft.- How to adapt AI tools to fit unique writing style and needs.- Privacy & data concerns for writers and creatives.- The importance of weirdness and the human touch in the AI era.*LINKS & RESOURCESProWritingAidChris Banks OFFER:Since our interview, ProWritingAid have released their Manuscript Analysis tool. Get feedback on your whole manuscript, discover what’s working well and where you can improve your plot, characters, settings and more. Sign up (+1 free credit).  Use code London20 for a discount on your subscription.This episode is brought to you by our friends at Lulu. If you're interested in self-publishing, Lulu has free resources such as helpful tutorials, templates to help you layout a book, design for print, and they have a very watchable YouTube University channel. Our community anthology is in fact published using Lulu. Check them out at lulu.com.*ABOUT CHRIS BANKSChris Banks is the founder and CEO of ProWritingAid, a comprehensive writing and editing toolkit that uses artificial intelligence to helps authors, editors, and professionals improve their work. Chris built ProWritingAid to bridge the gap between technology and creativity. Chris is deeply involved in discussions about AI’s impact on the writing world and how authors can harness it to enhance—not replace—their unique voice.  For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
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48 snips
Apr 19, 2025 • 1h 2min

#141: Jono Hey – Build a Creative Practice That Sticks: Mastering Visual Thinking, 900+ Sketches, Deep Simplicity and Collaborating with Bill Gates

Jono Hey, author of Big Ideas Little Pictures and creator of Sketchplanations, shares his journey of simplifying complex ideas through visual sketches. He explores the power of visual thinking and how to build a creative identity during career transitions. Jono discusses the importance of knowing when a piece is ready for publication and offers tips for aspiring sketchers. He also reflects on his experiences illustrating for Bill Gates, outlining the intricate balance between structured creativity and deep work while navigating the publishing landscape.
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10 snips
Apr 12, 2025 • 30min

#140: Matt Trinetti – Building The World's Most Engaged Writing Community: Navigating Boundaries, Fostering Belonging, Harnessing the Power of Connection & the Importance of Creative Health

Matt Trinetti discusses the importance of community for writers amidst challenges like AI. He highlights how fostering belonging and mutual support can create a vibrant writing environment. The transformative power of writing for mental health is showcased, emphasizing self-expression and personal growth. Innovative community-building strategies, including varied online spaces, are explored, illustrating how technology can enhance connections. Overall, the conversation encourages collaboration and appreciation within the writing journey.
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Apr 5, 2025 • 1h 1min

#139: Steve Almond – The Truth About Creative Failure, Overcoming Ego, and Writing Stories That Actually Matter

Steve Almond, an award-winning author known for his bestsellers and the New York Times podcast Dear Sugars, candidly discusses creative failure and the importance of authentic storytelling. He shares insights on overcoming writer's block, navigating the emotional challenges of creativity, and prioritizing genuine connections with characters. Almond emphasizes the significance of vulnerability, self-compassion, and curiosity, encouraging writers to embrace their unique narratives and explore deep emotions in their work.
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Mar 29, 2025 • 1h 11min

#138: Nicola Slawson – From Journalism to Book Deals: Pitching, Newsletters, and Building a Writing Life on Your Own Terms

Nicola Slawson, a freelance journalist and the creator of The Single Supplement newsletter, shares her inspiring journey of building a writing career on her own terms. She discusses the challenges of transitioning from journalism to authoring a book, emphasizing the importance of personal storytelling and audience engagement. Nicola reveals effective strategies for growing a newsletter and the emotional complexities of the publishing process. She also highlights the vital role of community in supporting writers through their creative endeavors.

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