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The Entrepreneur Experiment
EE 339 - From Zero to €5 Million in 4 Years - eCommerce Entrepreneur John Larkin
Mar 22, 2024
01:25:02
Snipd AI
Professional poker player turned e-commerce genius, John Larkin, shares how he transformed €30,000 into a €5 million soap business. He discusses using poker strategy in business, dominating in e-commerce, and the journey from handmade soap to scaling an eCommerce empire.
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Quick takeaways
- Leveraging personal storytelling for marketing success and customer loyalty.
- Introducing limited editions for driving sales and creating exclusivity among customers.
Deep dives
Transitioning from Kitchen Operations to a Workshop
In 2022, as the demand for the black stuff grew, the founder transitioned from operating out of the kitchen to renting a workshop nearby. This shift was necessary to handle the increased orders and packaging requirements efficiently. Hiring an assistant helped with tasks like prep work, washing up, and packaging, allowing for a smoother operation and freeing up time for the founder.
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