Customer Behavior, New Product Launches, and Business Strategies

John is a professional poker player turned e-commerce genius.

After 10 years of pro poker, he flipped into the e-commerce world. 

During a Covid lockdown, he spent €30,000 trying to make the perfect bar of soap for men! The Black Stuff Soap company was born.

In the 3 years since, he's turned that €30,000 into a business that will hit sales of €5 million this year.

We talk how he uses poker strategy to win at business and how he's dominating in the world of e-commerce.

Visit John's company, The Black Stuff: https://bit.ly/3TJlhjE

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