2min chapter

The Entrepreneur Experiment cover image

EE 339 - From Zero to €5 Million in 4 Years - eCommerce Entrepreneur John Larkin

The Entrepreneur Experiment

CHAPTER

Customer Behavior, New Product Launches, and Business Strategies

Exploring the psychology of customer behavior related to discounts and scarcity, emphasizing a strategy of steering clear of discounts to avoid customer conditioning and focusing on successful product launches.

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