EE 339 - From Zero to €5 Million in 4 Years - eCommerce Entrepreneur John Larkin
The Entrepreneur Experiment
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Scaling Up and Premium Branding Strategies
The chapter explores the journey of scaling up a soap-making business, from working alone to hiring assistance and increasing production capacity. It also delves into the concept of creating a premium brand by emphasizing scarcity and maintaining premium pricing without constant discounts. The speaker shares insights on personal storytelling in ads, connecting with customers emotionally, and the challenges faced in transitioning from handling orders personally to hiring help and setting up a workshop.
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