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18min chapter
EE 339 - From Zero to €5 Million in 4 Years - eCommerce Entrepreneur John Larkin
The Entrepreneur Experiment
Crafting a Niche: From Soapmaking to Scaling an eCommerce Business
The chapter follows the speaker's journey from creating handmade, natural soaps for men to scaling their eCommerce business by targeting a niche market. They share their hands-on approach to crafting unique scent profiles, the challenges faced in sourcing products during COVID, and the importance of personal connection with customers in generating sales. Emphasizing the significance of product development and customer feedback, the chapter explores the evolution from a passion project to sustainable growth in the competitive online market.
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