In Good Company with Nicolai Tangen Helena Helmersson CEO of H&M Group
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Nov 16, 2022 
Helena Helmersson, CEO of H&M Group and a sustainability advocate in fashion, shares insights into the changing landscape of the industry. She reveals that the average garment is worn only seven times, prompting a discussion on the need for more sustainable practices. The conversation covers the resurgence of vibrant colors and casual styles post-pandemic, the importance of local influences, and the joy of teamwork in crafting meaningful fashion. Helmersson also emphasizes the healing power of nature and aligning one's career with personal passions.
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Bangladesh Experience
- Living in Bangladesh showed Helena Helmersson the positive impact of H&M on women and providing good jobs.
- It also highlighted the negative environmental effects, sparking her passion for sustainability.
Circularity in Fashion
- The fashion industry's current linear model isn't sustainable.
- Circularity, reusing fibers and products, is key to decoupling growth from resource use and emissions.
Growth and Reuse
- Reusing clothes does not hinder company growth.
- Decoupling growth from resource use, renewable energy, and resale platforms like Selpi enable sustainable growth.