Helena Helmersson

Helena Helmersson, CEO of H&M Group and a sustainability advocate in fashion, shares insights into the changing landscape of the industry. She reveals that the average garment is worn only seven times, prompting a discussion on the need for more sustainable practices. The conversation covers the resurgence of vibrant colors and casual styles post-pandemic, the importance of local influences, and the joy of teamwork in crafting meaningful fashion. Helmersson also emphasizes the healing power of nature and aligning one's career with personal passions.