Helena Helmersson CEO of H&M Group
In Good Company with Nicolai Tangen
00:00
Fashion's New Frontier: Sustainability and Localization
This chapter explores the transformation of fashion trends post-COVID-19, prioritizing local influences and personal style over transient trends. It features insights from a CEO with a sustainability background, addressing challenges in ethical practices and the industry's shift towards a circular model. The discussion also emphasizes the dual role of physical retail and social media in engaging consumers and the importance of adaptability within organizations.
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