Helena Helmersson CEO of H&M Group
In Good Company with Nicolai Tangen
00:00
Shifts in Global Fashion Sourcing and Competition in Norway
This chapter examines H&M's evolving sourcing strategies in the context of globalization, particularly highlighting the role of nearshoring in meeting customer demands. It also discusses the Norwegian fashion industry, drawing parallels with the Nordic market and emphasizing the competitive spirit that drives innovation.
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