The WARC Podcast

WARC x Cannes Lions: Brand-building in an e-commerce world and B2B best practice

9 snips
Jun 22, 2022
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1
Introduction
00:00 • 2min
2
Building Brand as a Business Driver
01:51 • 3min
3
Creative Commitment Is a Development in B to B and B to C
04:44 • 3min
4
The B to B Effectiveness Ladder
08:01 • 4min
5
What's Next for Digital Marketing?
11:55 • 4min
6
Is It Time for Brand Building?
15:28 • 4min
7
What Can We Learn From the Chinese Experience?
19:15 • 5min
8
The Future Is Here Together in One Go
23:51 • 3min
9
It Was Brilliant Food for Thought
27:03 • 3min