Creative Commitment Is a Development in B to B and B to C

Solisjus on pat taas there's a couple of points in thes e. Firstbe the principle of creative commitment, which ar walk fans will be familiar with. And what we've found is that that principle holds in b to b as well as t c campaigns. But just five % of b to b campaigns are playing that level, aren't they? Just five%. I saw a lot of phones go up when tat, when ta, that pieces was done. Solisjus on Pat taas: The more of each that you dedicate to a campaign, the better it willt the greater the commercial outcomes will be.