Is It Time for Brand Building?

People are more more likely to buy things where they don't previously know the brand, and therefore the purchase, in some some degree, comes before h th tethe brand building. Brands need to deeply understand they got to get the product consideration level right. If the consumer has a great experience, that's when the brand building can be in. The data those guys have, er, those those romni channel retailers, eris staggering. And it's both an opportunity and a challenge for brand er.