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WARC x Cannes Lions: Brand-building in an e-commerce world and B2B best practice

The WARC Podcast

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The Future Is Here Together in One Go

The final session of yesterday was with the annalyst, benedict evans. And we gave him a brief sort of look a bit further ahead to ask some questions about where platforms and technology in generale aheading. We get a go from what we have in the moment, which is sight and sound being classed as immersion, to the taste of chocolate,. The touch of fabrics that you might have, your home decor, and smelling perfumes before you buy them through devices that we can't even really imagine, just yet great. Alex, lot's to think about there.

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