
Cold Call
Should Businesses Take a Stand on Societal Issues?
Jan 2, 2024
Former Best Buy CEO, Hubert Joly, discusses the challenges and risks of businesses engaging with societal issues. He shares examples of companies taking action on racial justice and climate change. The podcast also explores the debate over business focus on social issues and provides advice for aspiring CEOs.
23:01
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Quick takeaways
- CEOs must establish set criteria for when and how to engage on societal issues, considering the company's purpose, values, and stakeholders.
- CEOs need to adapt to the new era of capitalism by incorporating ESG factors into decision-making and aligning actions with core values.
Deep dives
The Importance of CEOs Engaging on Societal Issues
CEOs today are expected to engage on important societal issues, but deciding when and how to engage can be challenging. It is crucial to have set criteria for when and how to engage, considering the relevance to the company's purpose, values, and stakeholders. CEOs should also prioritize authenticity and ensure their actions align with their organization's identity. Taking a position can be risky, but saying nothing can also be dangerous. CEOs must navigate the complexities of these issues and listen to their employees to make informed decisions and effectively communicate their stance.
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