The Importance of CEOs Engaging on Societal Issues

CEOs today are expected to engage on important societal issues, but deciding when and how to engage can be challenging. It is crucial to have set criteria for when and how to engage, considering the relevance to the company's purpose, values, and stakeholders. CEOs should also prioritize authenticity and ensure their actions align with their organization's identity. Taking a position can be risky, but saying nothing can also be dangerous. CEOs must navigate the complexities of these issues and listen to their employees to make informed decisions and effectively communicate their stance.