2min chapter

Cold Call cover image

Should Businesses Take a Stand on Societal Issues?

Cold Call

CHAPTER

The Importance of Companies Taking a Stand on Societal Issues

This chapter explores the expectation for CEOs to stand up for societal issues and the impact it has on consumer and employee loyalty. The CEO of Best Buy shares how they took action to enhance their environment and promote inclusivity and diversity in response to the murder of George Floyd.

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