The Risks and Considerations of Businesses Engaging with Societal Issues

This chapter discusses the central issue of when and how businesses should engage with controversial societal issues. It explores the criteria that businesses should use to determine when and how to engage on these issues, highlighting the changing role of CEOs in addressing societal issues. The chapter emphasizes the risks and complexities involved in companies taking a stand on societal issues, and the importance of developing a framework to make informed choices.