In this discussion, Lihong Hicken, CEO of TheySaid.io and a visionary in AI technology, introduces transformative AI-powered surveys that revolutionize customer feedback. She emphasizes moving away from outdated surveys, showcasing AI's ability to deliver real-time, personalized insights that enhance customer engagement. Lihong reveals how these tools identify upsell opportunities throughout the customer journey, boost revenue, and allow customer success teams to focus on strategic growth initiatives rather than routine tasks.
AI-powered surveys revolutionize customer feedback by providing dynamic and personalized interactions, enhancing engagement and response rates significantly.
Leveraging AI not only identifies upsell opportunities throughout the customer journey but also improves operational efficiency for customer success teams.
Deep dives
The Shift to AI-Driven Customer Feedback
The discussion highlights the transformation in customer feedback collection with the advent of AI technologies. AI-enabled surveys enhance customer engagement by allowing dynamic and real-time interactions, making the feedback process more intuitive and responsive. Traditional surveys are often lengthy and tedious, resulting in decreased response rates; AI surveys tackle this by personalizing questions based on the customer's previous answers. Such an approach not only increases engagement but also ensures that customers feel their feedback is valuable and impactful.
Boosting Revenue Through Strategic Engagement
Leveraging AI for customer feedback enables businesses to seamlessly incorporate upsell opportunities throughout the customer journey. Rather than waiting for renewal periods to pitch additional products or services, companies can identify potential upsell signals based on customer interactions and needs at any point. For instance, asking targeted questions about upcoming changes in the customer's company can reveal valuable insights that trigger timely recommendations. This strategy fosters a proactive approach, maximizing revenue potential while enhancing the overall customer experience.
Enhancing Efficiency in Customer Success Teams
AI simplifies data collection and analysis, freeing customer success managers from redundant manual processes that often hinder strategic initiatives. By automating the gathering of insights, AI tools can summarize conversations and identify key action items, allowing CSMs to focus on high-impact interactions rather than administrative tasks. This shift not only improves operational efficiency but also empowers teams to respond to customer needs more effectively and swiftly. The potential to pinpoint and act on growth opportunities is significantly amplified when manual data handling is minimized.
Creating a Customer-Centric Survey Experience
The podcast emphasizes the importance of designing surveys with a primary focus on the customer experience rather than the survey creators. Traditional surveys often discourage participation due to their lengthy and complicated structures; however, AI surveys prioritize short, relevant questions tailored to each individual's context. Further, these surveys enable customers to engage in a two-way conversation with the AI, addressing their concerns and queries in real-time. By constantly adapting to user feedback and needs, this innovative approach not only enriches data collection but cultivates a sense of collaboration between companies and their customers.
Lihong Hicken introduces a groundbreaking AI survey tool that not only enhances customer experience but also provides real-time insights and upsell opportunities.
Say goodbye to outdated, long-form surveys and discover how AI can deliver dynamic, personalized feedback while driving strategic growth for your business.
- AI-powered surveys increase customer engagement by providing dynamic, personalized feedback in real-time, improving the overall customer experience. - AI helps boost revenue by identifying upsell opportunities throughout the customer journey, not just at renewal times. - AI-driven efficiency allows CS teams to focus on strategic initiatives, as the AI handles routine tasks like follow-ups and feedback analysis.
Lihong Hicken, CEO of TheySaid, is a visionary leader known for creating new categories and leveraging technology, data, and experimentation to solve complex problems. With a focus on collaboration, clarity, and customer-centric innovation, she leads her team to rapid growth and mutual success.
๐๐ป Whenever youโre ready...If you're an ๐ฆ๐น๐ฑ๐ฆ๐ณ๐ช๐ฆ๐ฏ๐ค๐ฆ๐ฅ ๐ฆ๐น๐ฆ๐ค๐ถ๐ต๐ช๐ท๐ฆ ๐ฃ๐ถ๐ช๐ญ๐ฅ๐ช๐ฏ๐จ ๐ข ๐๐๐ ๐ฑ๐ณ๐ข๐ค๐ต๐ช๐ค๐ฆ ๐ง๐ฐ๐ณ ๐ต๐ฉ๐ฆ ๐ง๐ช๐ณ๐ด๐ต ๐ต๐ช๐ฎ๐ฆ, there are 3 powerful ways I can help you fast-track success while avoiding common pitfalls:
1๏ธโฃ ๐๐ฉ๐๐๐ก ๐๐ฎ ๐พ๐ช๐จ๐ฉ๐ค๐ข๐๐ง ๐๐ช๐๐๐๐จ๐จ ๐๐๐ ๐พ๐๐๐๐ฉ๐จ๐๐๐๐ฉ Track key KPIs to boost CSM performance. Grab my cheatsheet to focus on metrics that matterโscale smarter & grow revenue. Click here to download.
2๏ธโฃ ๐ ๐ค๐๐ฃ 11,000+ ๐ฝ2๐ฝ ๐๐ญ๐๐๐ช๐ฉ๐๐ซ๐๐จ ๐๐ฃ๐ ๐๐๐๐๐๐ง๐จ I share strategic insights & practical tools to help you hit your quarterly goals faster while scaling your CS operations efficiently. Donโt navigate this alone - tap into a thriving community of leaders who are optimizing their CS strategies & driving serious impact. Click here to join.
3๏ธโฃ ๐ฝ๐ช๐๐ก๐๐๐ฃ๐ ๐ค๐ง ๐๐๐๐๐๐ฃ๐ ๐ ๐พ๐๐ ๐๐๐๐ข ๐๐ค๐ง ๐ฉ๐๐ ๐๐๐ง๐จ๐ฉ ๐๐๐ข๐? Building a CS practice for the first time doesnโt have to feel like an uphill battle. With the right frameworks, you can achieve results faster than you think. I help experienced executives build a proactive, high-performing CS teamโwithout the guesswork & costly missteps of figuring it out alone. Learn more.