Knowledge at Wharton

Why Online Shoppers Aren’t Falling for Exploding Deals

Dec 20, 2022
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Episode notes
1
Introduction
00:00 • 2min
2
The Persuasion Knowledge of the Consumer
02:01 • 3min
3
Is There a Time Elements in Offline?
04:50 • 2min
4
Is There Room for More Creativity?
06:23 • 3min
5
Is There a Difference Between Online and Offline?
09:27 • 3min