2min chapter

Knowledge at Wharton cover image

Why Online Shoppers Aren’t Falling for Exploding Deals

Knowledge at Wharton

CHAPTER

Introduction

This is a time of the year where retailers bury us with all kinds of promotions to get us to make that one last purchase before the holidays. In many instances, those work when you're talking about in-store shopping, but do are they as effective online? Kate Lamerton, professor of marketing at the Wharton School, part of the research team looking at this, and she joins us to break things down.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode